Slow on phones
Most customers find you on a phone. We've audited local sites that take more than 13 seconds to load. Most visitors are gone long before that.
Websites, SEO, CRM and analytics for small business
Websites that win you work.
Astral rebuilds websites for builders, contractors and local businesses: fast on every phone, found on Google, and wired with the tools and analytics that show exactly where your next job is coming from.
- Free audit, no strings
- Preview your new site before you commit
- You own your site and your data
Built for the people who build things, and everyone else on Main Street.
- General contractors
- Pool builders
- Landscapers
- Roofers
- Remodelers
- Electricians
- Plumbers
- HVAC
- Masonry
- Painters
- Restaurants
- Salons
- Auto shops
- Boutiques
- Fitness studios
- Cleaning services
The problem
Most small-business websites are quietly losing jobs.
Invisible on Google
If you don't show up when someone nearby searches for what you do, that call goes to whoever does.
Flying blind
How many visitors called last month? Filled out a form? Left? Without that, there's no way to tell what's working.
Leads slip through
Quote requests buried in email, missed calls, no follow-up. The business that answers first usually wins the job.
What we do
Everything your website should be doing for you.
One team for the site, the search rankings, the customer tools and the numbers behind them.
Custom websites
Custom built. Fast everywhere.
Mobile-first sites designed around how your customers actually hire you. We move you off your old platform without losing the rankings you've earned.
Custom websites100Performance
100Accessibility
100Best practices
100SEO
Mobile scores from a recent rebuild concept
Show up when it counts.
Google Maps, service-area pages and reviews, so you show up on Google, Bing, Yahoo and AI search when someone nearby looks.
Local SEO Lead captureNever miss an inquiry.
Quote forms, instant text alerts and automatic follow-ups, so every request gets a fast answer.
Lead automationAnalytics & reporting
CRM & client portalsKnow what's working.
A simple dashboard for visits, calls and quote requests, plus a plain-English report every month.
AnalyticsEvery lead and job in one place.
A simple pipeline from lead to paid, and a portal where clients see project updates, documents and payments.
CRM & portals Ongoing growthBetter every month.
New pages, speed checks and ranking pushes after launch. Your site keeps improving instead of going stale.
All servicesHow it's built
Custom coded. Built to be found.
No templates, page builders or plugins. Every Astral site is coded from scratch and built to be found by people, search engines and AI.
Custom coded
Hand-built for your business, so it's fast, secure and easy to grow. Nothing generic, nothing bloated.
Found on Google, Bing and Yahoo
Technical SEO, structured data and sitemaps built in, and your site submitted to the major search engines at launch.
Ready for AI search (GEO)
Generative engine optimization: clear answers, structured data and an AI-readable summary, so ChatGPT and other AI assistants can find and recommend you.
Your own custom database
Leads, customers and jobs stored in a secure database built for your business. No rented software, and the data stays yours.
Sample work
See one of our builds, live.
A Tucson pool builder, moved off Squarespace and onto a custom site with local SEO, project pages and a client portal.
Sample project
Meraki Pools
A family-owned custom pool builder moved off Squarespace to a custom site with 128 pages of local content, a client portal and automatic follow-ups.
- Pages live
- 128
- Local guides
- 53
- City pages
- 14
- Project pages
- 15
How it works
From audit to more calls, in four steps.
- 01
Free audit
We test your current site's speed, SEO and Google rankings and send you a clear report, free.
- 02
See it first
We build a working preview of your new site, so you can click through it before you decide.
- 03
Launch
We move you over, redirect every old page, submit your site to the search engines and turn on analytics from day one.
- 04
Grow
Each month you get a plain-English report and ranking checks, and we make improvements that bring in more calls.
Analytics
Analytics you'll actually read.
Most owners never open their analytics. We turn your data into the few numbers that matter, then push them up.
- Calls and quote requests from your site
- Where your visitors come from
- The Google searches that find you, and your rank for each
- Page speed tracked over time
- A monthly summary you can read in two minutes
Astral Pulse
Example dataVisitors2,481+18%
Calls64+22%
Quote requests37+31%
Top searches that found you
- bathroom remodel near me#2
- custom deck builder#3
- kitchen remodel cost#6
90+Mobile speed score target on every build
<2.5sLoad-time target on a phone
100%Old pages redirected at launch
YoursYour domain, content and data stay in your name
Locations
Based in Tucson, Arizona. Working everywhere.
We meet Tucson businesses in person and work with small businesses in all 50 states by video and phone. Same process, same results, wherever you are.
- Tucson, AZ
- Phoenix, AZ
- Los Angeles, CA
- Las Vegas, NV
- Denver, CO
- Albuquerque, NM
- Dallas, TX
- Houston, TX
- Chicago, IL
- Atlanta, GA
- Miami, FL
- New York, NY
- Seattle, WA
- All 50 states
FAQ
Good questions.
Will I lose my Google rankings if I switch?
Not if the move is done right. Before launch we map every page Google has indexed and redirect each one to its new home. After the switch, we watch your search data to catch anything that slips.
I'm on Wix, Squarespace or GoDaddy. Can you still help?
Yes, that's where most audits start. We rebuild the site, move your content over and help you keep or transfer your domain.
Do I need to be technical?
No. We handle the build, the hosting setup and the analytics. You get a site that works and a report you can read in two minutes.
What does the free audit include?
A check of your site's speed on phones and its technical SEO, where you rank on Google for your main services, and the top fixes to make, all in plain English.
Who owns the website?
You do. Your domain, your content and your data stay in your name.
Do you only work with Tucson businesses?
No. We are based in Tucson, Arizona and work with small businesses in all 50 states. Local clients can meet with us in person.
Free site audit
See what your website is costing you.
Tell us about your business. We'll review your site and send back a clear, plain-English report with the fixes that matter most.
- Speed on phones
- Google rankings for your services
- Top fixes, in priority order